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About Me

I am Lawanda “Elle Michell” Hall, a seasoned professional in the world of risk management and insurance with over 25 years of experience. My journey in this field of work actually began more than 30 years ago when I chose—very intentionally—to make risk management + insurance my vocation. Since then, I have garnered education and global experience as I have held a variety of progressive roles for Fortune 500 companies.

What sets me apart is my commitment to making risk understandable. I believe in using plain language, educating my clients every step of the way, and translating complex risk challenges into concepts that are easy to digest. I train my clients to think in terms of risk as they navigate all facets of their business.

A proud graduate of Georgia State University—home to one of the nation’s top risk management programs—I’ve had the privilege of managing a diverse array of risks throughout my career. Each challenge is an opportunity that I approach with curiosity, confidence, and a commitment to excellence.

When I am not immersed in the world of risk, you will find me advocating for foster children as a CASA and supporting the arts in Atlanta and abroad. My global reach and community focus are at the heart of who I am, both professionally and personally.

About Intelligent Intentions LLC

Intelligent Intentions is a boutique consulting firm that brings big-company expertise with a personal touch to the heart of small businesses. We engage with business owners to operationalize future-forward risk management strategies that support sustainable growth and resilience.

Our passion for this work stems from a simple truth: too often, small businesses face existential risk after the loss of a founder or a major setback. The reason we do this is to ensure that these businesses proactively manage their risks, becoming more resilient and capable of creating a legacy for future generations.

Too often small businesses are not awarded business even though they have checked off all of the procurement boxes. The reason for the denial is often a matter of risk. Once upon a time our founder was responsible for saying “no” to potential vendors because they were not risk-responsible enough to work with the large companies she represented. Now, she is driven by the joy of helping them get to that “yes.”

Here at Intelligent Intentions, we make it possible for small businesses to rise to an enterprising level, blending big-firm experience with a personal touch. Intelligent Intentions exists to amplify the success of its clients.
In essence, we equip you not just to survive but to thrive and build a legacy, ensuring that risk management is woven into your organization’s culture. With Intelligent Intentions, you gain the confidence and capability to do business on a bigger stage, manage risks with minimum interruptions to operations, make informed business decisions, and build a future that outlives any single business challenge.

The Elle Experience

Some people you meet and get to know and others you experience; Elle Michell is definitely someone you experience.

Her presence is a FORCE that captures all of your senses and stirs deep intrigue. She gently challenges your thoughts, encouraging you to reframe your perspective with openness, love, and freedom.

While pushing you to rise to higher heights, Elle remains non-judgmental, leaving you feeling empowered, enlightened, and encouraged. Her favorite hashtags, #LiveLove and #SpeakLife, reflect her true nature.

Elle’s ability to give undivided attention makes you feel like the only person in the world. She reads between the lines of intentions, uncovers hidden insecurities, and connects deeply with the heart and soul. After experiencing Elle, you rewrite your self-talk, access the full arc of your freedom, and walk away uplifted by wisdom that lingers long after the encounter.

Background & Career Journey

Elle Michell is a native of Atlanta, GA and currently resides in Greenville, SC.

She has spent the last 20 years holding progressive roles in the Risk Management & Insurance profession.

Her life and career experiences, paired with her passion for serving people, strong problem-solving skills, and creative energy, create the foundation for her work as a thoughtful and effective coach.

Coaching Style & Philosophy

Elle’s coaching style lives at the intersection of business savvy and edgy urban intellectual. With a gift for words and quick one-liners, she can instantly shift perspectives and awaken souls.

She is clear about who she is—and who she isn’t. Elle is not a lawyer, pastor, judge, doctor, therapist, counselor, fortune teller, loan shark, mind reader, venture capitalist, God, financial advisor, or Jesus.

What she is—is a coach who engages with her full being, guiding clients to connect with their possibilities and authentic selves. For anything outside her role, she gathers trusted resources to point you in the right direction.

Intelligent intentions

Intelligent Intentions is life and business coaching service under the direction of Ms. Elle Michell. Intelligent Intentions assists clients with accessing the full arc of their freedom and guides them to the essence of their authentic selves while connecting them to possibilities. As the name suggests, the methods of coaching braid together the client’s ability to acquire and apply knowledge and skills with prescriptive actions in the direction of their purpose or objective. What is your objective?

  • in·tel·li·gent
  • inˈteləjənt/ (adjective)
  • possessing the ability to acquire and apply knowledge and skills.
  • in·ten·tion
  • inˈten(t)SH(ə)n/ (noun)
  • The action of planning or meaning to do something specific as one’s purpose or objective.

Ready to transform your
vision into action?

Take the first step toward intentional growth. In just one conversation, we’ll explore your goals, identify challenges, and uncover the strategies that can move you forward with confidence.